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What is Marketing Qualified Lead (MQL)?

A lead that has been deemed more likely to become a customer based on their engagement with marketing efforts and fit with ideal customer profile.

Also searched as

qualified leadslead scoringsales funnel

Related Lion Group services

floodmaker.com

Related terms in Marketing

CPC (Cost Per Click)
CPA (Cost Per Acquisition)
SEO (Search Engine Optimization)
Lead Generation
Brand Positioning

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