Back to glossaryMarketing
What is CPA (Cost Per Acquisition)?
The cost to acquire a new customer through marketing efforts. Calculated by dividing total marketing spend by the number of new customers acquired.
Also searched as
customer acquisition costmarketing ROIconversion costs
Related Lion Group services
Related terms in Marketing
Explore the full business glossary
68+ definitions for founders — finance, legal, marketing, HR, and strategy.
View all terms