There’s a long-standing debate in the entrepreneurial world about whether you should focus on working in the business or on the business. You’ve probably heard both sides—each with its passionate proponents. On one hand, people say:
- Step back. Build systems. Work ON the business.
On the other hand, some argue:
- Be on the ground. Talk to customers. Work IN the business.
So, which approach is the right one? The answer might surprise you—it’s actually neither. Let me explain.
It’s Not About One Being Right and the Other Wrong
In the classic debate about working on the business versus in the business, many see it as an either-or situation. But in reality, the question isn’t about choosing one or the other—it’s about figuring out what needs to get done on the organizational level and when.
Both approaches are important and necessary at different times and for different reasons. However, to fully benefit from them, you don’t have to choose between one or the other. Instead, you can find a way to balance both.
The Power of Co-Founders
One way to get the best of both worlds is by teaming up with co-founders. This strategy allows you to divide responsibilities in a way that works to the company’s advantage.
For example, at Lion Group, my partners and I have divided our focus. My partners are working in the business, interacting with customers, handling daily operations, and staying grounded in the action. Meanwhile, Lion Group as a whole focuses on the business—building systems, strategizing long-term, and scaling to new heights.
Why It Works
Here’s the kicker: One without the other doesn’t work. If you focus too much on working in the business, you risk getting stuck in the weeds and losing sight of the bigger picture. Similarly, if you only work on the business, you might miss out on real-time feedback and insights from customers and employees that can drive growth.
But when you have a team in place—like a partnership where roles are clearly divided—you get the best of both worlds. You’re able to stay sharp and focused on the day-to-day while also pushing the business forward with long-term strategies and big-picture thinking. It’s a winning combination.
In Conclusion: It’s About Balance
So, should you work on the business or in the business? The real answer is that you need both—and ideally, you need them in balance. Co-founders, teams, or partnerships can make this balance work even more effectively.
In my experience, having the right people focused on the right aspects of the business is the key to success. Together, you get the best of both worlds—more focus, more efficiency, and more growth.
If you’re finding it hard to strike that balance, perhaps it’s time to consider whether you’re in the right role in your business or if you need to find the right team to share the load with.